It's like honing on a niece audience and like bang it out. It has to just be an extension of something you already care about or something that you can add additional context to without it feeling like this mega hard lift. The amount of alpha Jack was putting in front of my face and that I didn't Yes Once a month or once. It just all Money was being presented. That's a good one because I would add to that that jack like the amount of times something has happened Complete unexpected from mostly from where jack mentioned something.