Rebranding Zuckerberg: Image and Influence

Paris Marx is joined by Karl Bode to discuss how Mark Zuckerberg's makeover and the PR campaign that’s accompanied it shouldn’t distract from the ongoing harms of his company.

Karl Bode is a freelance tech journalist and consumer rights reporter.

Tech Won’t Save Us offers a critical perspective on tech, its worldview, and wider society with the goal of inspiring people to demand better tech and a better world. Support the show on Patreon.

The podcast is made in partnership with The Nation. Production is by Eric Wickham. Transcripts are by Brigitte Pawliw-Fry.

Also mentioned in this episode:

• Paris wrote about the problem with the “Zuckessance” for Disconnect.
• The New York Times published an article about the political evolution of Mark Zuckerberg.
• Facebook’s Free Basics was widely called out for being a form of digital colonialism.
• Joel Kaplan was a key figure within Facebook defending right-wing content from effective moderation.
• Neil Postman wrote the book Amusing Ourselves to Death in 1985.

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