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167. How to predict your competitor's next move
Inside the Strategy Room
The Four Stage Framework for Competitive Intelligence
The four step getting into your competitors head is sort of the basic one. The second step is where you say, well, what assets and resources do they have? And that's where you really start to differentiate the competitor from you. Third step is who's the person making the decision? Who's the decision maker? And what do we know about them? That's where you start to really see the difference in what a company is capable of doing.
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