AJ Eckstein joins host Courtney Johnson to uncover the untapped potential of LinkedIn for content creators, professionals, and brands. As the founder of Creator Match, AJ specializes in helping creators monetize on LinkedIn while brands leverage influencer marketing in the B2B space.
He breaks down why LinkedIn is the last content-deficient platform, how to navigate brand deals, and why video is the future of LinkedIn. AJ also shares insights on networking, personal branding, and how professionals can use LinkedIn to land new career opportunities.
AJ and Courtney dive into practical strategies for leveraging LinkedIn’s unique audience, including how to optimize your profile, attract brand partnerships, and create content that stands out. They also discuss the importance of personal branding, why professionals should start posting now, and how to network effectively without being spammy.
Whether you’re a creator looking to monetize, a brand exploring influencer marketing, or a professional hoping to level up your career, this episode is packed with actionable insights to help you succeed.
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