How Platforms Convince Users to Win Giant Teddy Bears

I want to dive a little deeper into how platforms carry out these different steps. The first one is easy, right? We like the service. It's clean, simple. It does what we want it to do. But then I want to ask you about how the platforms are gaming users. This is a step two phenomenon. And you use this really helpful example to illustrate this. Talk to me about the giant Teddy Bear principle.

Transcript

Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.