Why Most Contractor Sales Teams Fail (And How to Fix Yours in 2025) w/ Ryan Groth
The LeanScaper Podcast
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Transforming Sales Culture
This chapter explores the complex journey of reshaping a sales team from order takers to proactive leaders, focusing on the essential elements of training, accountability, and leadership involvement. It discusses the challenges of overcoming a stagnant sales culture while underscoring the irreplaceable significance of human connection and interpersonal skills in an increasingly automated sales landscape. The conversation also highlights the need for continuous goal-setting and alignment between sales and operational capabilities for sustained business success.
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