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6min chapter
Sports Diplomacy: Investment in Sport as Soft Power
Sportonomic
Sports and Soft Power in Global Politics
Exploring how various countries leverage sports sponsorships and events to wield soft power influence, with examples from Russia, Japan, Azerbaijan, and Saudi Arabia. The chapter delves into Qatar's strategic sports investments, such as acquiring PSG and sponsoring top football clubs, to enhance its global diplomatic standing and reputation.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode