Reviving Barbie: A Cultural Renaissance

This chapter examines the strategic revitalization of the Barbie brand in response to evolving societal values surrounding femininity. It discusses the brand's transformation from a diminished product to a cultural icon through campaigns focused on choice, imagination, and empowerment. The chapter reflects on the impact of these changes on both the brand's market performance and its broader cultural significance, culminating in the successful release of the Barbie movie.