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140 - How To Execute Demand Creation vs Demand Capture, With Kaylee Edmonson, Refine Labs
The Marketing Millennials
The Unspoken Benefits of Dark Social
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The benefits of Dark Social or doing creating demand is not only, hey, I'm going to bring revenue in the door. It's getting close to do the customer like you said earlier as your deal that you would die on. Making those networks and like starting to have those conversations one off is actually what helped us fuelBuilding our customer advisory board was another huge unlock for all of our personas without us like connecting, making those connections and building those relationships.
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