RV 78 - Refining & Redefining the Sales Game | Power Producers Podcast
GTM Live
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The Rise of Dark Social
There's a huge mismatch here between how companies measure the success of marketing and revenue generation versus what's actually happening in real life. And we need to figure out how to put information into the places that people use so that it gets consumed, liked, amplified, shared, discussed. A couple of strategies that I've used from the beginning is that I basically put out the information on LinkedIn that companies pay me $10,000 for a couple of hours for. So I'm basically off for whether it's in this podcast format like this.
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