Dominoes Versus Subway

Dominoes has always been an aggressive marketer in the crowded peza category. In a bid to expand its market, dominoes decided to start offering oven baked sandwiches. Introducing dominos oven baked sandwiches, four flavors, baked at 450 degrees and delivered right to your mouthsFour 99 Domino's got 30 minutes. Four 99 Dominos got 20 minutes. Two 99 Domino’s got 15 minutes. The other 99domino gets 10 minutes. That commercial was voted the most popular ad of the 19 85 super bowl. And in the ad industry, it's considered one of the greatest examples of arch enemy advertising.