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The Economics of Insurance

The Marginal Revolution Podcast

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Contextual Influences on Insurance Perception and Demand

This chapter explores the intricate relationship between risk perception and insurance demand, drawing on a recent NBER study that underscores the role of contextual factors in decision-making. It also examines the historical shift in societal attitudes towards life insurance, from repulsion to moral obligation, and the marketing strategies that facilitated this change.

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