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How Effectively Are You Delivering on the Promise?
The main points are why the reader ose to click in the first place. So all f your effort,. all of your emphasis, all of your focus, everything needs to be on how do i make these main points as valuable as possible? In each one of the sections, whether it's a list or sub head separating different points, whatever it is, the reader is constantly asking themselves three questions. Are you still keeping that promise? Are you being specific? Are you giving me actionable things that i can use, or are you being vague? And are you saying the same thing as everybody else?"