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Episode 166: Misaligned Despite Our Best Intention. How to fix the marketing and sales silos with ABM with Mason Cosby

Full-Funnel B2B Marketing Show

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The Importance of Account Segmentation and In-Depth Research in Sales

This chapter emphasizes the critical role of account segmentation and in-depth research in enhancing the buyer journey. It highlights the necessity of classifying accounts by their brand familiarity and market stage to tailor outreach strategies effectively.

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