How to Be an Amazon First Strategy

Brian Krzanoff: You aren't the cheapest price but you have all this value and that you are tempting to capture demand as the main thing to do. So how do those two things relate in an Amazon first strategy? "It doesn't do us any good to just drive a bunch of low, very low margin revenue," he says. But customers are willing to pay two or three dollars more for a product that is objectively better in terms of what they see in the listing"

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