4min chapter

The School of Greatness cover image

96 How to Promote Yourself and Become the Brand That Others Talk About with Dan Schawbel

The School of Greatness

CHAPTER

What Do You Think Are the Best Brands?

James Altucher: Tim Ferriss is this cool. I like, you know, Ryan Holiday, we have like a lot of mutual connections. And for brands, before you go on the brands, what is it the dose three have in common or those four have in common? And not afraid. They're going to just they're going to tell you what not what you want to hear always,. But what is important to hear from their research and perspectives. He says Zappos is doing two things that are really interesting because it's like, let's hire for personality fit. The number one thing that companies are hiring for now is cultural fit. For managers who are looking to promote

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