Exploring the Power of a Practice and Introducing the Next Big Idea App

Have you ever been brought to tears by a TV commercial? Do you relish rainy days? Are your favorite songs sad ones? If you answered yes to any of these questions, then you, dear listener, know the power of the bittersweet. It’s a feeling, an emotion, a way of being that Susan Cain explored in her #1 New York Times bestseller “Bittersweet: How Sorrow and Longing Make Us Whole.” She spoke with Rufus about the book in April 2022, and it remains one of our favorite conversations — certainly one of the most moving — so today we’re sharing it again. We hope it gives you goosebumps.