If you wanted to make intellectual property and share it, i think you're absolutely right. You'd leave some property deliberately empty to be filled with surprising but distinctive additions. It's a bit like that paving the cow paths thing, where you wait to see where people walk, and then you lay the concreter over the grass where people have trodden a path. Exactly. And that is a very popular, by the way, on the idea of the cansian beauty contest. John nash, that's what made him famous, was he solved to t nash equilibrium y. But eisenhauer, i had to rethink when i was reading some of his stuff, because he
Rory Sutherland, Vice Chairman of Ogilvy Group, joins us for an almost unprecedented third appearance on Infinite Loops. Our discussion with Rory centers on:
- The marketing of Saint Paul and religious leaders.
- Humor as a vehicle for effective messaging.
- The advantages and drawbacks of remote work.
- “Category” vs. “brand” advertising.
- And MUCH more!
Follow Rory on Twitter at twitter.com/rorysutherland and get his must-read book 'Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life' from Amazon.com