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Rory Sutherland — Effective Communication: Jesters & Saints (EP.73)

Infinite Loops

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What's the Path of Least Resistance?

If you wanted to make intellectual property and share it, i think you're absolutely right. You'd leave some property deliberately empty to be filled with surprising but distinctive additions. It's a bit like that paving the cow paths thing, where you wait to see where people walk, and then you lay the concreter over the grass where people have trodden a path. Exactly. And that is a very popular, by the way, on the idea of the cansian beauty contest. John nash, that's what made him famous, was he solved to t nash equilibrium y. But eisenhauer, i had to rethink when i was reading some of his stuff, because he

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