
How to Sell A Protein Bar in Seven(ish) Minutes
Idea to Startup
00:00
The Billy Madison Technique
The goal of any start up add campaign is to force people to make a decision. We don't have the resources or time for awareness campaigns. Category innovation is criminally underutilizing the start up space. There's absolutely no reason to play by the rules of the default game. Make up your own game that puts you in the best position to win.
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