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337: Adapting B2B Digital in a Downturn

Renegade Marketers Unite

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How to Adapt Your Digital Experience for a Down Economy

Marketers need to start talking the language of business and ROI. Content operations become much more important in a down economy because it's content that drives engagement and conversion. Warren: Don't continue doing the same things that you did during the course of 2022 and before that. You need to be acutely aware of that and be in adapting your strategy as a real one.

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