Ep 302: The Road to 9 Figures with Cody Plofker from Jones Road Beauty (Plus Cody’s YouTube and Meta Ads Funnel Breakdown)
DTC Podcast
How to Focus on New Customers
ButcherBox founder CEO Mike Sal Guero was one of the first people I connected with and learned from. He used to be like head of data at like Beachbody. So that's always stuck with me. Like two offers, two channels. And you can, you can ride that super far. You should probably have like a hierarchy and you know, obviously it's cash in the bank. It's what your P&L says is kind of number one. Number two is what I call blend metrics. That's revenue divided by spend. Then let's say one's not good, then I'll certainly look at the other metrics below it,. They're kind of just performance indicators,
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