Matt Welch: What rules or guide rails do you have for yourself in your current business? He says to quote, I think it's AA. And if you don't want to slip, don't go where it's slippery. Welch: When I first started coaching, in the beginning, I invested but when I looked back over the first 20 people I coached, and I saw, where's there any friction that's occurred here? So then he just went with this policy like, no cash, no equity, no investing, no nothing. It would be pure insanity for me to do anything that I didn't love when I was doing it for free.

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