Spotify: A Product Story cover image

07: Spotify’s podcast bet

Spotify: A Product Story

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Pod Catching - Lesson Number Two

We wanted to stream podcast for all the same reasons we originally moved from down loading to streaming usig. We could add personisation to it in a way that we felt was not happening in podcasts, and then can keep the rest of the market as it was. Lesson number two, you're better off competing with yourself than competing with someone else. Instead of pretending it doesn't exist, or that you actually control the world and can stop it, accept it the first one to accept and adopt always wins. And if you go back to that cormission of creating the perfect listening session, it made sense. Incorporating everything into a single player would make it that much easier for

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