Time and Attention cover image

71: Tradeoffs

Time and Attention

CHAPTER

The Sun Cast Fallacy - Should You Drop Something?

The sun cost fallacy is a belief that holding on to things for too long can be costly. The only reason you're doing that is because you've already sunk so much of your resources into it, says the author. But abandonment coststho, those should be accommodate in the sueshire leser, that's all. And like costs moving forward and benefits moving forward, you make your decisions forward looking.

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