AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
10min chapter
Should Your Business Sell on Amazon?
HBR On Strategy
Brand Strategies on Amazon
Exploration of various approaches brands adopt when selling on Amazon, including loyalty programs, relational marketing, Amazon-specific SEO tactics, and product assortment strategies to drive traffic to their own websites. The chapter also covers a case study of Magic Spoon, a cereal brand's method of using Amazon to promote their products and the factors companies consider when deciding to sell on Amazon.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode