Leveraging Facebook & Google for Organic Growth
Chew on This - Digestable DTC Content
Emphasizing Rapid Adaptation and Customer Feedback in Business
This chapter focuses on the critical need for businesses to rapidly implement functionality and user experiences by leveraging customer feedback. The speakers advocate for a culture of experimentation and adaptability in marketing to thrive in a dynamic marketplace.
π° Join the Tomorrow Brand Challenge to enter to win the biggest prize in ecommerce history π https://tmrwbrand.getrecharge.com/ π Recharge - The subscription management platform that powers the growth and retention strategies of more than 20000 brands. Learn How Recharge Can Help Automate Recurring Payments & Billing for Your Ecomm Business π https://hubs.ly/Q02Hf0GN0 πΏ Cymbiotika - Cutting edge, pure products that improve energy levels, focus, physical stamina & overall health. Unlock your full potential today! π https://cymbiotika.com/ In this episode of Tomorrow Brand, Ash is joined by Sal Aziz and Jared Radtkey, CMO and CTO of Cymbiotika, a health and wellness brand that started as a DTC company in 2018 and has since grown into a multi-channel business, including retail and subscription services. The conversation highlights Cymbiotika's organic and paid marketing strategies, influencer marketing, and how they use technology to build a strong brand and retain customers. π€ Focus on Organic Growth: Cymbiotika focused on organic growth strategies like influencer marketing and podcast partnerships early on, building authentic relationships with influencers who genuinely care about the brand and its products. π Data-Driven Approach to Tracking Success: Cymbiotika uses a multi-platform approach to track marketing success, and they also rely on customer surveys and interviews to gather valuable insights. π Customer-Centric Retention Strategy: Cymbiotika built a robust subscription program, incentivizing customers to stay active through tiered pricing and a comprehensive rewards program, including challenges, badges, and a strong community aspect. π€ Leveraging AI to Personalize the Customer Experience: Cymbiotika utilizes AI to personalize product recommendations, better understand customer health goals, and improve customer service. π Future Focus on Retail and Data Integration: Cymbiotika is expanding into retail while continuing to invest in data and technology to create a seamless customer experience across all channels. 0:00 - Intro β1:03 - Subscription strategy in DTC β2:19 - Background in technology and advertising β4:11 - Understanding customer needs through education and storytelling β6:00 - Building a solid foundation in the first months of a business β7:10 - Early engagement with influencers through affiliate programs β11:00 - Authentic relationships with affiliates β13:00 - Hard work and storytelling in marketing β18:50 - Retaining subscription customers through education β21:11 - Educating customers about product benefits and usage β24:46 - Building good customer habits and engagement β25:11 - Gamifying the learning experience β26:00 - Earning badges, fostering community and brand affinity β28:01 - Analyzing customer flows and AI for education and engagement β30:02 - Maintaining customer retention and reducing churn β32:19 - Deeper discounts for loyal customers β34:14 - Quick engagement with VIP customers increases LTV β37:03 - Direct communication with customers builds trust and loyalty β40:01 - Technology integration for responsive marketing strategies β46:35 - Retail integration to enhance customer experience 47:34 - Final chews Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc
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