K G F Two, 100 Crow Rupees

The trailer of k g f two got 109 million views across five languages in less than 24 hours on utub, setting up the record for the most weurd trailer of an indian cinema. O t t platforms like hotstar and amazon prime are now promoting reginal movies like never before. They're also investing heavily in acquiring regional films. Even small malalum films can now demand 20 to 30 crow rupees, the equivalent to a mid sized hindi film. So yes, it seems that south indian movies have had a golden run of late. And we will just have to wait and see if th can continue this momentum.