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You Can't Lose If You Don't Quit (w/ Ed Mylett) Pt. 2 - Aug. '22 | Ep 477
The Game with Alex Hormozi
You Only Sell Because You Don't Know How to Build a Product
There's only five ways you can get more customers. You cold call, cold DM, cold email, whatever. The next one is that you make content that attracts people to you. They find your stuff, they discover it. And then the fourth is that you get affiliates and partners who are other businesses who serve people like your customers and refer them to you. And then finally, customers tell other customers. But with a referral or a customer telling another customer, one person tells two, two tell four, four tell eight.
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