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167. SPO, AI, and Attention: the New Era of Programmatic Advertising with Albert Thompson

The Programmatic Digest

CHAPTER

The Role of SSPs in Programmatic Advertising and Community Engagement

This chapter explores the essential function of supply-side platforms in bridging the gap between content creators and advertisers in programmatic advertising. It also emphasizes audience engagement and the significance of ongoing education, while promoting free workshops and digital resources for further learning.

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