The Iran-Desantis messaging guidance. Let me read the first. The underlying strategic goals for this reset is to put the candidate, his biography, and his vision for the great American comeback front and center of everything the campaign does. Now that's an interesting idea. It's a candidate running for office and they've come up with this new strategy of focusing on what voters want to hear. Has anybody tried that before? has anybody tried saying things that their base wants to hear? Because apparently the Ron DeSantis campaign wasn't doing that.