Green Washing

The advertising industry has been its own worst enemy in many ways. In two thousand and seven alone, marketers registered a record 300000 green trade marks with patent office. The term was coined by new york environmentalist j westervelt in a 19 86 essay. To define that term, we've asked our own steve gardener to explain. Steve terry: Green washing is defined as the deceptive use of green marketing or pr that gives the public a misleading perception that accompanies products or policies are environmentally positive.