McKinsey's Involvement and Purdue's Marketing Strategy

We talk about McKinsey’s recent settlement over its role in the opioid crisis, the history of heroin, the Sackler family and Perdue Pharmaceuticals, and all the sickos making bank getting you and your family high as shit Marketing of Oxycontin: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2622774/ History of Oxycontin told through Purdue docs: https://www.statnews.com/2019/12/03/oxycontin-history-told-through-purdue-pharma-documents/ Oxycontin Crusade: https://www.statnews.com/2016/09/22/abbott-oxycontin-crusade/