How Brands Are Embracing Web3
Web3 Business Podcast
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How Web Three Can Solve Your Business Challenges
I think Nike acquiring artifact in late 2021 was a watershed moment. I think Starbucks is thinking the same thing they're like okay great people do go into our stores every day we've got great frequency but it didn't start out with you know hundreds of millions of users It started out small and we started out by getting the early adopters to buy in. When you get the early adopter to buy in other people follow so learning and winning with the early adoplers has been something that's been core to start with the strategy for the app and their loyalty program.
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