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How to Be Persuasive by Google's Group Product Manager

The Product Podcast

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Don't Leave Behind Open Questions

Make sure that your options, the things you're rooting for and trying to persuade people are very easy to picture. The more details and specificity that you can give them, the more compelling they'll be. Making something small and grayed out text will make it seem harder when they're reading it which will make them less likely to believe what you're telling them. And then always make sure that you set the default and make sure that it's something that you like.

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