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4min chapter
Breaking Away From Low-Quality Data
AdExchanger
Navigating ID Bridging and Privacy Concerns in Digital Advertising
This chapter explores the intricacies of ID bridging in digital advertising and the essential role of privacy. It highlights the necessity for transparency and explicit user consent, while contrasting traditional methods with the user engagement strategies of walled garden companies.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode