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#11: Behance Founder, Scott Belsky, on maximizing creative output and the role constraints play

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The Role of Design in Successful Companies

This chapter discusses the importance of design in successful companies, emphasizing that it should not be outsourced. It explores the value of having designers as co-founders or leaders who highly value design, and highlights the benefits of consistency in design for user experience. The chapter also explores the role of agencies, the need for designers to take on additional responsibilities, and the importance of designers managing and presenting their work.

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