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Balancing Tradition & Innovation as CMO of the Fortune 1 Company with William White, CMO at Walmart
The Speed of Culture Podcast
The Rise of Shopable Live Streams
We were the first across a whole host of social platforms to have shoppable live stream. Last year, we did over 350 of them. And so there's a monetizer audience in a way that fits into what they're already talking about. That has been a really exciting development for us. We also think about shoppable recipes, visual ingredient search. So, you know, to build recipes and to be able to close the loop on a basket to make a meal.
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