Dissecting brands to reclaim trust

“Made in Italy” when it’s really made in China? Appreciating the value of luxury is an art in itself, so choosing the real thing is a valid preference but at what cost? Today, we’re pulling back the curtain on what luxury really means, exploring the rise of dupe culture, and asking whether it’s truly helping us save on quality or simply giving us a new way to justify cheap overconsumption.

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