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Is That the End of the Page?
I feel like maybe people are getting there and going, oh, that's the end. And then they don't get onto the reviews, which is quite an important bit for people to see. What if we were to do that with the testimonials instead? I would argue that sometimes it's the opposite. Sometimes you log on and you go craft box as seen in the Daily Mail, reclaim, gather beautiful crafts. That could make people go, oh, this must be really good. Because you're right, the people might be thinking that that is like the end of the page.