#55: Five Effective Ways to Highlight the Problem You Solve for Customers
Marketing Made Simple
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The Story Brand Framework - The Framework That Really Should Power All of Your Marketing and Messaging
The story brand framework is the framework that really should power all of your marketing and messaging. It shows you how to invite customers into a compelling story where you identify their problem, which is what we're really talking about today. And when you can identify what failure your potential customer will experience if they don't buy your product or service, meaning, how will their life get worse? That is a way of high ting a problem that they may not know that they have. If you are creating your own brandscript, you can go to my story brand dot com,. Where you can begin writing down the talking points for your i story.
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