2min chapter

Lenny's Podcast: Product | Growth | Career cover image

Countdown of the top 10 episodes of the year

Lenny's Podcast: Product | Growth | Career

CHAPTER

How to Increase Uncertainty Aversion

When there is uncertainty in our life, we either look for other options or we just don't make a decision at all. We are all present bias, which means we prioritize our present self over our future self. There are plenty of reasons that somebody, your customer, your user should take an action, but you actually have to give them a reason to take an action today. So these are the immediate benefits that we have to build into products and features to drive to drive use.

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