Startup SEO During a Downturn w/ Eli Schwartz
Content and Conversation: Organic Growth Insights from Siege Media
00:00
The Importance of Productivity in SEO
The Motley Fool produces 200 pieces of content per day, which is not cheap. Zillow recognized an opportunity in what, in real estate, and that people wanted to know the valuations of houses. So they didn't just create a better mortgage lead website with using the word mortgage loan six more times than their competitor who was probably quicking at the time. That's not what they did. They built a real product. And now if you look for an address anywhere in America, they're number one.
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