S2 Episode 4: Pricing with Confidence (Impact Pricing, OpenView & Klue)
The Marchitect
How Should a Company Approach Pricing Relative to Cost?
Cost is an input, but cost should be the main driver of pricing decisions. No business cares how much your product costs o you make. You only cure about it the value that's going to bring you that exactly. And so generally want a price for a customer lifetime value, and ideally be in a position where you're capturing more and more revenue from that customer overtime.
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