The Importance of Internationalization in Sports

On a per game basis the IPL is already making more revenue than the NFL and if it works over the next couple years that's going to keep going up and up and up because of the scale of the marketplace. I was actually talking to our friends at magnify who provide AI and AI powered solution on highlights which is really impressive technology they come out of India. They're saying that they are delivering at like 20 million concurrence something crazy to happen to them, so look yeah there's a merit in it but cricket is super fragmented you know you've got to tweet 20 competitions in every country all trying to sort of buy for different revenues and attentions.