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Expert Panel: How Web3 is Changing Marketing & Business Models

The Milk Road Show

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Is There a Consistent Reason to Create a Wallet?

As of right now there's not a compelling reason for people to create a wallet. I think as there are more incentives that the average person would actually see from creating a wallet and diving in then we'll see a lot more mass adoption. The technology is not really built out with a lot of incentive around that so I think that is a big piece that I think safety tooright now there's a lot of scammers and hackers who still get hacked. Some of those things also are a little bit of a red flag for the average person that's already a little hesitant to change wanting to dive into the space.

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