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Embracing Change 2: The Listing Side of the NAR Settlement | Tom Ferry Show

The Tom Ferry Podcast Experience

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Navigating Changes in Real Estate Industry

The chapter emphasizes the need for changes in listing contracts and compensation structures in the real estate industry to promote transparency and protect consumers. It discusses the importance of clear scripting for agents, avoiding dual agency, and training on objections. Live role-playing scenarios are used to address objections effectively and highlight the benefits of designated agency over dual agency.

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