How Do Nonfiction Authors Make Sure Their Books Sell When You Do Ads?

Graham Sparks: I'm kind of a strange guy, because normally nonfiction authors, especially coaches or consultants, they write a couple of books. And the books bring them clients for their business. For me, this never happened. So when I was burning away my savings and my life insurance, I said, okay, I went really, really, really deep. What do I really want to do? And then the answer was, I want to sell many books,. He says he now makes about 93% of his income from IP; Amazon is about 50-60%.