22min chapter

Mark Bell's Power Project cover image

How Hostage Tape Became A UFC Partner And Multi Million Dollar Brand - Alex Neist || MBPP Ep. 1103

Mark Bell's Power Project

CHAPTER

Scaling Success: From Advertising to Partnerships

This chapter explores various strategies for scaling a business, particularly through social media advertising and partnerships such as their collaboration with the UFC. The speakers share insights on effective marketing techniques, public speaking experiences, and the evolution of their brand from obscurity to prominence in the market. Additionally, they discuss the challenges of scaling while maintaining product quality, highlighting their innovative sleep aid and the importance of product-market fit.

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