#344: Retail Loyalty, Coalition Loyalty and Banking Loyalty Trends with Comarch's Piotr Kozlowski
Let's Talk Loyalty
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What's the Future of Retail Loyalty?
Loyalty programs used to be focused on the channel. Now, brands are building their own channels and e-commerce propositions. E-commerce is still important but it's not a blocker between brand and consumer. Brands can talk directly to their end consumers in new digital connected cars.
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Transcript
