LIVE from SXSW: Spotting signals in noise
Looking Outside
Deciphering Signals in Future Studies
This chapter focuses on understanding 'signals' in the realm of future studies, highlighting the contrast between weak signals and obvious changes. It emphasizes the importance of context and the need for active horizon scanning to identify transformative trends. Through engaging examples and metaphors, the discussion illustrates the complexities of recognizing significant signals amid the noise of today's information landscape.
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